Sources
Cho, Younghan. "Desperately seeking East Asia amidst the popularity of South Korean pop culture in Asia." Cultural studies 25, no. 3 (2011)383-404.
Argues that there are shared Asian values (Confucian values with family bonds that exist in Korean entertainment. There is also a shared history that connects the East Asian region. It also talks about Kpop not being east Asian pop culture, but an iteration of it. Cho also cites Iwabuchi’s argument of pan Asian fandoms presenting familiar difference. This article presents more insight into the East Asian cultural and media landscape that will provide a background and starting point for our argument.
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Iwabuchi, K., & Chua, B. H. (2008). East Asian Pop Culture: Analysing the Korean Wave. Hong Kong: Hong Kong University Press.
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This article examines K-dramas and thier popularity in East Asian countries.Iwabuchi first discusses how k-dramas offered subtitles and dubs that were tailored to China's regional needs. She then talks about K-dramas as a source of identification and foreignness. K-dramas generally focus on character, relationships, and plotline instead of centering on Korean culture and history. This makes the dramas more culturally odorless and less culturally Korean. Iwabuchi notes that Chinese and Japanese audiences are also attracted to the visual foreigness (ie. location and historical fashion).
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Leung, Lisa. "Mediating nationalism and modernity: The transnationalization of Korean dramas on Chinese (satellite) TV." East Asian Pop Culture: Analyzing the Korean Wave (2008): 53-70.
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This article talks about the transnationalization of Korean entertainment and what happens when there are multiple local audiences. States that Hallyu has benefitted from cultural and linguistic proximity. The liberalization of some forms of media in china has lead to the spread of Korean media, but there are still regulations and there is nationalist sentiments that oppose it. It talks about the aspect of k-dramas that captivate Chinese audiences. Korean dramas are often depoliticized. There is nationalist backlash that argues that it threatens national/traditional culture. This article would be used to further explain the complex relationship between China and hallyu
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